We’ve been preaching the authenticity message when it comes to marketing our institutions for years. Are we always truly “authentic?” Maybe, maybe not.
Apple just made it redonkulously easy to put your alumni magazine on the iPad – and best of all, they did it for free. First, let me back up a second. I’ve been getting a lot of calls and emails lately from vendors wanting to make me an app version of my University’s alumni magazine. …
Fundraising by text message. Can it work in higher ed?