{"id":924,"date":"2009-11-07T08:36:04","date_gmt":"2009-11-07T13:36:04","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=924"},"modified":"2016-02-27T10:19:22","modified_gmt":"2016-02-27T15:19:22","slug":"lefsetz-on-young-people-social-networks","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2009\/11\/07\/lefsetz-on-young-people-social-networks\/","title":{"rendered":"Lefsetz on young people & social networks"},"content":{"rendered":"

I’ve blogged here about Bob Lefsetz and his blog before<\/a>. It’s completely “Inside Baseball” but for the music business. I very much enjoy his take on music and being in the music business in the world we live in today.<\/p>\n

His post this week about young people really jumped out at me, because if you change the word music with college marketing or enrollment marketing, it still fits and they are critical points that I think we as web people get, and need to really make sure other people in our institutions get.<\/p>\n

Here’s the whole post<\/a>, which you should read, but here are two relevant bits that I think are very important.<\/p>\n

Point being kids today are born into technology, they\u2019ve got a natural facility. We oldsters, as adept as we may become, will always be a step behind. With children it\u2019s instinct. The children are literally the future.<\/p>\n

Oh, don\u2019t blast me for using the cliche. Too many people use children as an excuse for their lame behavior today. My point, Herbie\u2019s point, is that the kids will have the solutions. We can start the ball moving on music education, but the kids own the court.<\/p><\/blockquote>\n

and this. Emphasis is mine.<\/p>\n

But more important is to note that solutions will come from this younger generation. Whilst oldsters go to lunch, play golf at the club, kids are coming up with solutions. Oldsters want a band that will be ubiquitous, that will rain down coin. It\u2019s necessary to support the purveyors\u2019 lifestyles. But kids are excited about music and the process first. The end result comes second. Or the end result doesn\u2019t have to be today, it can be tomorrow, or the day after that. Kids are still dreamers, they haven\u2019t had the optimism beaten out of them.<\/p>\n

Today\u2019s kids are the anti-baby boomers. Rather than striving for individual achievement, what\u2019s most important is cohesion, being a member of the group. And it\u2019s groups that will birth the future. You can\u2019t have a successful act without an audience. And kids know how to grow said audience, and aren\u2019t worried if at first it\u2019s just thousands, and not millions. And kids today know how to use the new technology, how to stimulate and stay connected with these groups, that\u2019s the social networking revolution. Instead of putting up barriers, preventing the free flow of both information and copyrighted material, they see easy conduits. They don\u2019t believe information must be free, but they do believe everybody must have access to it.<\/p>\n

So new methods of payment must be constructed. And the oldsters are penalized by their thinking, that starts with too many zeros. Kids today are interested in traction. And will jump to where the traction is on a whim, instantly, if their friends are there, if it\u2019s appealing.<\/p>\n

In other words, it\u2019s about the audience, not marketing. Once a kid feels he\u2019s being sold to\u2026 You\u2019d better have an incredible product, like an iPhone. Otherwise, not only are they skeptical, they bad mouth you.<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I’ve blogged here about Bob Lefsetz and his blog before. It’s completely “Inside Baseball” but for the music business.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[2,51],"tags":[933,228,313,539,540],"yoast_head":"\nLefsetz on young people & social networks - HighEdWebTech<\/title>\n<meta name=\"description\" content=\"I've blogged here about Bob Lefsetz and his blog before. 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