{"id":637,"date":"2009-03-31T14:26:37","date_gmt":"2009-03-31T18:26:37","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=637"},"modified":"2016-02-27T10:14:08","modified_gmt":"2016-02-27T15:14:08","slug":"marketing-and-testing-via-adwords","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2009\/03\/31\/marketing-and-testing-via-adwords\/","title":{"rendered":"Marketing and Testing Via AdWords"},"content":{"rendered":"<p>This video from Tim Ferriss and Kevin Rose is interesting for a lot of reasons &#8211; but I think there are some things we can take away from it in higher education.<\/p>\n<p><object width=\"400\" height=\"220\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"movie\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=3934635&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" \/><embed src=\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2009\/03\/moogaloop.swf?clip_id=3934635&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowscriptaccess=\"always\" width=\"400\" height=\"220\"><\/embed><\/object><\/p>\n<p>In particular, I like the idea of testing product names via Google AdWords. In the video, Ferriss talks about the process he used to name his book, <a href=\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2009\/03\/0307353133?ie=UTF8&#038;tag=arsenicnet&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=0307353133\">The 4-Hour Workweek<\/a>. He would buy AdWords placements for many different titles and see which one got the best click-through rates. The ads went to blank pages and he got great market data for a relatively small amount of money.<\/p>\n<p>Might be an interesting thing to try when we&#8217;re thinking about marketing slogans and branding in higher ed.<\/p>\n<p>The video also has interesting information about angel investing and advising new and small businesses. If you&#8217;re interested in how some pretty visible people look at investing, you may learn a thing or two.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2009\/03\/ir?t=arsenicnet&#038;l=as2&#038;o=1&#038;a=0307353133\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This video from Tim Ferriss and Kevin Rose is interesting for a lot of reasons &#8211; but I think there are some things we can take away from it in higher education. In particular, I like the idea of testing product names via Google AdWords. In the video, Ferriss talks about the process he used [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19,51],"tags":[108,128,956,375,474,703],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing and Testing Via AdWords - HighEdWebTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.highedwebtech.com\/2009\/03\/31\/marketing-and-testing-via-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Testing Via AdWords - HighEdWebTech\" \/>\n<meta property=\"og:description\" content=\"This video from Tim Ferriss and Kevin Rose is interesting for a lot of reasons &#8211; but I think there are some things we can take away from it in higher education. 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