{"id":5352,"date":"2019-04-05T15:04:58","date_gmt":"2019-04-05T19:04:58","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=5352"},"modified":"2019-04-05T15:04:58","modified_gmt":"2019-04-05T19:04:58","slug":"your-list-is-stale","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2019\/04\/05\/your-list-is-stale\/","title":{"rendered":"Why are so many people’s marketing lists stale?"},"content":{"rendered":"

For the last few months, I’ve been doing freelance and consulting work at my amazing, stupendous digital marketing agency, Gas Mark 8<\/a>. It’s been an interesting time, and I’ve learned so much about managing a business. It’s been more than just web and programming, WordPress, design, video and more. I’m talking accounting, bookkeeping, expenses, and so on. It’s been a crash course, that honestly, was easier to do when it was just a side hustle.<\/p>\n

Welcome to the inbox of my discontent<\/h3>\n

One of my institutions I’m working with at the moment is my old employer, where I was head of marketing. While I miss that role and the people terribly, there’s one thing I don’t miss. That’s the endless parade of cold calls, sales inquiry emails and, shockingly, the random drop-in at my office from a potential vendor. Not cool.<\/p>\n

I’ve needed to get my old email address back as most people on campus had it saved in their email clients and I was missing emails. Since getting it back, I’m shocked at what comes into that mailbox.<\/p>\n

There’s mail from lists I never signed up for. Mail from companies that don’t offer services relevant to higher education web and marketing. WordPress comment notifications.<\/p>\n

What’s surprised me the most is the flood of cold-call emails from sales people. In the last week, I’ve seen all the classics, including:<\/p>\n