{"id":4997,"date":"2017-05-17T07:30:12","date_gmt":"2017-05-17T11:30:12","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=4997"},"modified":"2017-05-17T09:08:00","modified_gmt":"2017-05-17T13:08:00","slug":"qr-codes-are-alive","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2017\/05\/17\/qr-codes-are-alive\/","title":{"rendered":"QR codes are alive and well… in China"},"content":{"rendered":"
\"A<\/a>
A QR Code generated by WeChat<\/figcaption><\/figure>\n

Since I switched jobs last year, I’m now managing a marketing team with team members\u00a0in the UK and one in China. It’s been very interesting to learn about marketing in China and what works and doesn’t. It’s been a big shift from higher ed, but one I’ve enjoyed learning about. I’ve only scratched the surface so far, and I know I have much more to learn over the coming months and years.<\/p>\n

What has surprised me is that with the rise of social mega-services like WeChat, one technology that never quite caught on here continues to explode there.<\/p>\n

That’s right, our friend, the QR code.<\/p>\n

The sad, maligned QR code. The things that’s had books written about it<\/a>.<\/p>\n

What’s been at most a novelty here, is serious business there.\u00a0It’s not just for social either, QR codes are everywhere in Asia, and China especially. If anything, the demand for them is rising.<\/p>\n

We’ve been using them for awhile, but they are a key part of our messaging in that region of the world. We put them on some printed materials, and we made favicards at Jakprints<\/a> this year with a QR code that takes users to our brand’s WeChat page. Jakprints even tweeted them out:<\/p>\n

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Mean, green marketing machine Favicards for @QLabWeathering<\/a> #marketing<\/a> #brand<\/a> #logo<\/a> #design<\/a> #promote<\/a> #print<\/a> pic.twitter.com\/EAZYhFR6WB<\/a><\/p>\n

\u2014 Jakprints (@jakprints) January 8, 2017<\/a><\/p><\/blockquote>\n