{"id":4224,"date":"2016-01-12T11:22:12","date_gmt":"2016-01-12T15:22:12","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=4224"},"modified":"2016-01-12T11:24:14","modified_gmt":"2016-01-12T15:24:14","slug":"screenshots-as-press-release","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2016\/01\/12\/screenshots-as-press-release\/","title":{"rendered":"Are Screenshots The New Press Release?"},"content":{"rendered":"<p>In days past, the best way to reach a large audience of people was to use a press release. You could spend hours to craft a message, create quotes, and prepare it for delivery. You&#8217;d then send, or even fax, the release to media outlets in the hope they&#8217;d pick it up and spread the news for you. For the big news, you&#8217;d pay a service to send out the release to hundreds or thousands of places.<\/p>\n<p>Then came the Internet. Thanks to websites, and eventually blogs, companies, organizations, and even individuals\u00a0could spread the word on their own terms, and at less cost.<\/p>\n<p>Now, we are experience peak social media. There have never been more outlets for companies, businesses, and people to have direct access to customers, influencers, other brands and more.<\/p>\n<p>I&#8217;ve enjoyed watching a new style of press release emerge in the last year. This type of press release is new and exciting &#8211; it&#8217;s a screenshot.<\/p>\n<p>Yes, a screenshot. Usually of a notes app on someone&#8217;s phone, where they&#8217;ve typed or copy and pasted and then taken a screenshot. It&#8217;s a genius way to get around the character limits of a platform like Twitter. If you want to read the entire image, you just view the full-size image.<\/p>\n<p>One audience I&#8217;ve seen using this new &#8220;press release&#8221; lately are college athletes who are announcing their\u00a0departures from college to go pro. Here are two recent examples:<\/p>\n<p><a href=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-04-10.48.46.png\" rel=\"attachment wp-att-4225\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4225 size-medium\" src=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-04-10.48.46-218x300.png\" alt=\"Screenshot as Press Release Example\" width=\"218\" height=\"300\" srcset=\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-04-10.48.46-218x300.png 218w, https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-04-10.48.46.png 612w\" sizes=\"(max-width: 218px) 100vw, 218px\" \/><\/a> <a href=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-04-10.49.56.png\" rel=\"attachment wp-att-4226\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4226 size-medium\" src=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-04-10.49.56-220x300.png\" alt=\"Screenshot as Press Release Example #2\" width=\"220\" height=\"300\" srcset=\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-04-10.49.56-220x300.png 220w, https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-04-10.49.56.png 612w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p>The University of Missouri was one of the first schools I&#8217;ve seen use this when they used a screenshot to share a statement from campus leadership back in November of 2015.<\/p>\n<p><a href=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-12-10.12.42.png\" rel=\"attachment wp-att-4231\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-4231\" src=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-12-10.12.42-209x300.png\" alt=\"Screenshot as Press release example #3\" width=\"209\" height=\"300\" srcset=\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-12-10.12.42-209x300.png 209w, https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2016\/01\/Screenshot-2016-01-12-10.12.42.png 625w\" sizes=\"(max-width: 209px) 100vw, 209px\" \/><\/a><\/p>\n<p>It&#8217;ll be interesting to see if larger and larger companies start to use this method for sharing news. In higher ed, I could see using it for weather closings, all-clears after emergencies, schedule changes, large announcements, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In days past, the best way to reach a large audience of people was to use a press release. You could spend hours to craft a message, create quotes, and prepare it for delivery. You&#8217;d then send, or even fax, the release to media outlets in the hope they&#8217;d pick it up and spread the news for you. Now, it&#8217;s different. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19,72],"tags":[1001,976,979],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Screenshots The New Press Release? - HighEdWebTech<\/title>\n<meta name=\"description\" content=\"I&#039;ve enjoyed watching a new style of press release emerge in the last year. 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