{"id":4190,"date":"2015-11-13T13:31:22","date_gmt":"2015-11-13T17:31:22","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=4190"},"modified":"2015-11-13T13:31:22","modified_gmt":"2015-11-13T17:31:22","slug":"facebook-freebooting-and-video-analytics","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/","title":{"rendered":"Facebook: Freebooting and Video Analytics"},"content":{"rendered":"<p>This video was making the rounds this week on various social platforms. It talks about Facebook, people circulating videos they take from YouTube, and Facebook taking the revenue and page-views from YouTube and more importantly, the content creators. Learn about freebooting here:<\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_37512\"  width=\"480\" height=\"270\"  data-origwidth=\"480\" data-origheight=\"270\" src=\"https:\/\/www.youtube.com\/embed\/t7tA3NNKF0Q?autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p>There have been a few different news stories refuting Facebook&#8217;s 8 billion view claim. <a href=\"http:\/\/www.theregister.co.uk\/2015\/11\/11\/freebooting_how_facebooks_8_billion_views_could_be_a_mirage\/\" target=\"_blank\" rel=\"nofollow\">The Register talks<\/a> about freebooting and Facebook&#8217;s lack of efforts to curtain it. \u00a0<a href=\"http:\/\/www.adweek.com\/news\/technology\/facebooks-freebooting-piracy-problem-just-cost-casey-neistat-20-million-views-168082\" target=\"_blank\" rel=\"nofollow\">This story<\/a> in AdWeek talks about the effects freebooting has on content creators.<\/p>\n<p>It&#8217;s easy to understand why people freeboot content into Facebook. Facebook has giant reach, engaged visitors, and they make it super easy to do so. The challenge for Facebook is that they need to develop a way for content creators to be correctly credited and compensated, and not let various Facebook accounts, like TV and radio station brand pages, who are only trolling for views, to get the credit and, often, the compensation they deserve. Facebook has <a href=\"http:\/\/fortune.com\/2015\/08\/27\/facebook-video-copyright-tool\/\" target=\"_blank\" rel=\"nofollow\">done some work<\/a> on this, but not enough and quickly enough.<\/p>\n<p>My biggest gripe with Facebook and it&#8217;s video sharing is that the analytics it reports when it comes to views is just plain off. Auto-playing a video for a few seconds on mute should not count as a full view.<\/p>\n<p>When classes started this past semester, I shot a 30-second video of our students and faculty entering the convocation ceremony. Facebook reported that this video had 15,001 views.<\/p>\n<p>Great, right? Wow!<\/p>\n<p>Well, not really. Only 3,297 made it to all 30 seconds. That&#8217;s a pretty big gap for a 30 second video.<\/p>\n<p>Look at this chart of time:<\/p>\n<p><a href=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4191\" src=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png\" alt=\"Screenshot 2015-11-13 10.54.14\" width=\"617\" height=\"263\" srcset=\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png 617w, https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14-300x128.png 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/a><\/p>\n<p>I don&#8217;t know how accurate YouTube&#8217;s views are, but for the most part, Facebook&#8217;s seem\u00a0to be\u00a0 disingenuous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A post about Facebook, Freebooting, and Faking Video Views. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[30,75,82],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook: Freebooting and Video Analytics - HighEdWebTech<\/title>\n<meta name=\"description\" content=\"A post about Facebook, Freebooting, and Faking Video Views.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook: Freebooting and Video Analytics - HighEdWebTech\" \/>\n<meta property=\"og:description\" content=\"A post about Facebook, Freebooting, and Faking Video Views.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"HighEdWebTech\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-13T17:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png\" \/>\n<meta name=\"author\" content=\"Mike\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mrichwalsky\" \/>\n<meta name=\"twitter:site\" content=\"@mrichwalsky\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/\"},\"author\":{\"name\":\"Mike\",\"@id\":\"https:\/\/www.highedwebtech.com\/#\/schema\/person\/c923dc4801e5e0b88fa4def573701980\"},\"headline\":\"Facebook: Freebooting and Video Analytics\",\"datePublished\":\"2015-11-13T17:31:22+00:00\",\"dateModified\":\"2015-11-13T17:31:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/\"},\"wordCount\":296,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.highedwebtech.com\/#\/schema\/person\/c923dc4801e5e0b88fa4def573701980\"},\"image\":{\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png\",\"articleSection\":[\"facebook\",\"Video\",\"YouTube\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/\",\"url\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/\",\"name\":\"Facebook: Freebooting and Video Analytics - HighEdWebTech\",\"isPartOf\":{\"@id\":\"https:\/\/www.highedwebtech.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png\",\"datePublished\":\"2015-11-13T17:31:22+00:00\",\"dateModified\":\"2015-11-13T17:31:22+00:00\",\"description\":\"A post about Facebook, Freebooting, and Faking Video Views.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#primaryimage\",\"url\":\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png\",\"contentUrl\":\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.highedwebtech.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook: Freebooting and Video Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.highedwebtech.com\/#website\",\"url\":\"https:\/\/www.highedwebtech.com\/\",\"name\":\"HighEdWebTech\",\"description\":\"Web &amp; Marketing for Education &amp; Nonprofits\",\"publisher\":{\"@id\":\"https:\/\/www.highedwebtech.com\/#\/schema\/person\/c923dc4801e5e0b88fa4def573701980\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.highedwebtech.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.highedwebtech.com\/#\/schema\/person\/c923dc4801e5e0b88fa4def573701980\",\"name\":\"Mike\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.highedwebtech.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2019\/11\/HEWT-2020-Logo.png\",\"contentUrl\":\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2019\/11\/HEWT-2020-Logo.png\",\"width\":595,\"height\":128,\"caption\":\"Mike\"},\"logo\":{\"@id\":\"https:\/\/www.highedwebtech.com\/#\/schema\/person\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/mikerichwalsky\/\",\"https:\/\/twitter.com\/mrichwalsky\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook: Freebooting and Video Analytics - HighEdWebTech","description":"A post about Facebook, Freebooting, and Faking Video Views.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Facebook: Freebooting and Video Analytics - HighEdWebTech","og_description":"A post about Facebook, Freebooting, and Faking Video Views.","og_url":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/","og_site_name":"HighEdWebTech","article_published_time":"2015-11-13T17:31:22+00:00","og_image":[{"url":"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png"}],"author":"Mike","twitter_card":"summary_large_image","twitter_creator":"@mrichwalsky","twitter_site":"@mrichwalsky","twitter_misc":{"Written by":"Mike","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#article","isPartOf":{"@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/"},"author":{"name":"Mike","@id":"https:\/\/www.highedwebtech.com\/#\/schema\/person\/c923dc4801e5e0b88fa4def573701980"},"headline":"Facebook: Freebooting and Video Analytics","datePublished":"2015-11-13T17:31:22+00:00","dateModified":"2015-11-13T17:31:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/"},"wordCount":296,"commentCount":0,"publisher":{"@id":"https:\/\/www.highedwebtech.com\/#\/schema\/person\/c923dc4801e5e0b88fa4def573701980"},"image":{"@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png","articleSection":["facebook","Video","YouTube"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/","url":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/","name":"Facebook: Freebooting and Video Analytics - HighEdWebTech","isPartOf":{"@id":"https:\/\/www.highedwebtech.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#primaryimage"},"image":{"@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png","datePublished":"2015-11-13T17:31:22+00:00","dateModified":"2015-11-13T17:31:22+00:00","description":"A post about Facebook, Freebooting, and Faking Video Views.","breadcrumb":{"@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#primaryimage","url":"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png","contentUrl":"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-13-10.54.14.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.highedwebtech.com\/2015\/11\/13\/facebook-freebooting-and-video-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.highedwebtech.com\/"},{"@type":"ListItem","position":2,"name":"Facebook: Freebooting and Video Analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.highedwebtech.com\/#website","url":"https:\/\/www.highedwebtech.com\/","name":"HighEdWebTech","description":"Web &amp; Marketing for Education &amp; Nonprofits","publisher":{"@id":"https:\/\/www.highedwebtech.com\/#\/schema\/person\/c923dc4801e5e0b88fa4def573701980"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.highedwebtech.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.highedwebtech.com\/#\/schema\/person\/c923dc4801e5e0b88fa4def573701980","name":"Mike","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.highedwebtech.com\/#\/schema\/person\/image\/","url":"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2019\/11\/HEWT-2020-Logo.png","contentUrl":"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2019\/11\/HEWT-2020-Logo.png","width":595,"height":128,"caption":"Mike"},"logo":{"@id":"https:\/\/www.highedwebtech.com\/#\/schema\/person\/image\/"},"sameAs":["https:\/\/www.instagram.com\/mikerichwalsky\/","https:\/\/twitter.com\/mrichwalsky"]}]}},"_links":{"self":[{"href":"https:\/\/www.highedwebtech.com\/wp-json\/wp\/v2\/posts\/4190"}],"collection":[{"href":"https:\/\/www.highedwebtech.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.highedwebtech.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.highedwebtech.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highedwebtech.com\/wp-json\/wp\/v2\/comments?post=4190"}],"version-history":[{"count":0,"href":"https:\/\/www.highedwebtech.com\/wp-json\/wp\/v2\/posts\/4190\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.highedwebtech.com\/wp-json\/wp\/v2\/media?parent=4190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.highedwebtech.com\/wp-json\/wp\/v2\/categories?post=4190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.highedwebtech.com\/wp-json\/wp\/v2\/tags?post=4190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}