{"id":4179,"date":"2015-11-02T13:33:56","date_gmt":"2015-11-02T17:33:56","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=4179"},"modified":"2015-11-02T13:38:46","modified_gmt":"2015-11-02T17:38:46","slug":"reflections-on-winning-and-not-winning-awards","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2015\/11\/02\/reflections-on-winning-and-not-winning-awards\/","title":{"rendered":"Reflections on Winning (and Not Winning) Awards"},"content":{"rendered":"<p>Last week, the Pride of Case V awards were announced. John Carroll University won 2 silver awards. One for our alumni magazine, and one for our student mentorship program, on which my marketing team collaborated with our Alumni office.<\/p>\n<p><a href=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-02-11.52.47.png\" target=\"_blank\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4180\" src=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-02-11.52.47-300x273.png\" alt=\"Screenshot 2015-11-02 11.52.47\" width=\"300\" height=\"273\" srcset=\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-02-11.52.47-300x273.png 300w, https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-02-11.52.47-1024x932.png 1024w, https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2015\/11\/Screenshot-2015-11-02-11.52.47.png 1124w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>The Mentoring system\u00a0is pretty cool. It allows our students to log in, and browse alumni who have submitted their information and have offered to become mentors. It&#8217;s not life-long mentoring, it can be as easy as answering an email inquiry from a student. Nearly a year into it, we&#8217;ve got over 250 mentors who have volunteered their time and energy. That&#8217;s awesome.<\/p>\n<p>What&#8217;s awesome for me is the technology that powers this. Hint: it&#8217;s WordPress. Well, WordPress but specifically BuddyPress that is the mechanism for our students to login and search for a mentor.\u00a0BuddyPress made it easy for us to get this up and running quickly, and a custom post type for Mentors made it easy to search and organize by industry, interest, and career level.<\/p>\n<p>I&#8217;m proud of my marketing and creative teams and it&#8217;s always good to work with our friends in Alumni Relations. I like when challenges like this are thrown at us and we have to come up with a creative solution. I&#8217;m lucky to have an amazing team and great colleagues.<\/p>\n<p>While it&#8217;s always nice to win, sometimes you submit\u00a0projects and you don&#8217;t win. Last December, we drove around Cleveland surprising students with their acceptance packets. It was an amazing experience &#8211; and I think we captured that pretty well on video. We didn&#8217;t win in the video categories this year, \u00a0but I think it&#8217;s easily in the top 5 things I&#8217;ve done in my career. Ever. Here&#8217;s the video:<\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_18612\"  width=\"480\" height=\"270\"  data-origwidth=\"480\" data-origheight=\"270\" src=\"https:\/\/www.youtube.com\/embed\/4EEs4nmi_P0?autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<hr \/>\n<p>Awards are a funny thing, sometimes. I think sometimes they&#8217;re looked at with indifference by some areas on a campus, but for us marketers, they can be important tools.<\/p>\n<p>They can often show others on campus, or those in administrative positions, the value of the\u00a0work, and help show that the work we are doing is of a high enough quality\u00a0to be recognized by our peers and colleagues. This can be important\u00a0if you&#8217;re facing pressure when it comes to quality, asking for more resources, or trying to tamp down the constant threat of outsourcing creative and design work<a href=\"#1\"><sup>1<\/sup><\/a>.<\/p>\n<p>These awards also serve as a great way of recognizing the team. I could go on for years about how underpaid folks are in higher ed, and while this doesn&#8217;t put cash in someone&#8217;s pocket, it&#8217;s a nice pick-me-up when work is recognized and appreciated externally.<\/p>\n<p><a name=\"1\"><\/a>1. I am not against outsourcing creative and design work. We do a large amount of outsourcing. I mean more the wholesale outsourcing of all marketing work and disregarding the in-house team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My great marketing team won an award last week. We also didn&#8217;t win, but here&#8217;s the video anyways.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[991,51,75],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reflections on Winning (and Not Winning) Awards<\/title>\n<meta name=\"description\" content=\"My great marketing team won an award last week. 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