{"id":4004,"date":"2015-02-15T18:04:06","date_gmt":"2015-02-15T22:04:06","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=4004"},"modified":"2015-02-15T18:04:06","modified_gmt":"2015-02-15T22:04:06","slug":"5-reasons-ux-content-seo-important-ever","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2015\/02\/15\/5-reasons-ux-content-seo-important-ever\/","title":{"rendered":"Guest Post: 5 Reasons UX, Content and SEO is More Important Than Ever"},"content":{"rendered":"

Back in 2014, seems so long ago now, Google made many important changes to their myriad of algorithms, some of which place more importance on social media when it comes to ranking on their mighty search engine. In June they completely removed the popular Authorship platform, others thwart underhanded SEO practices, and still more address security concerns.<\/p>\n

According to Moz<\/a>, although Google makes adjustments hundreds of times over the course of a year, many of them minor, but last year there were over a dozen important updates, everything from Pandas to Pigeons and Pirates, oh my! More emphasis is being placed<\/a> on user experiences aboard many social media platforms.<\/p>\n

Moving forward in 2015, User Experience, also known as UX, is more important than ever when it comes to the SEO friendliness of our websites. It\u2019s more than interfaces and fancy designs, the overall experience in the journey that users take on our pages that is vital to success in today\u2019s fast-moving digital age.<\/p>\n

Whether we\u2019re designing an academic platform or a zoological experience, there are important questions to answer<\/a> for the very best in user experience. Let\u2019s take a look at five key aspects that encompass why UX is so important and how to hone this experience for better performance in 2015 and beyond:<\/p>\n

\"Phone\"<\/a>
Photo by Highways Agency<\/figcaption><\/figure>\n

MOBILE: Number one, period, end of sentence<\/strong><\/p>\n

There are mountains of statistics out there that point the the vital importance of being mobile-friendly and marketing on these devices<\/a> in today\u2019s digital age. For the majority of users now connecting to the internet from their handheld devices, their experience must be accessible, visible and operable on their smartphones, tablets and other mobile gadgets, it\u2019s just that simple.<\/p>\n

CONTENT: Morville\u2019s honeycomb design concept<\/strong><\/p>\n

Informational Architectural Consultant, Peter Morville, published a \u201choneycomb\u201d design<\/a> for the effectiveness of user experience with regard to content. In the center lies value and the six neighboring combs that are attached to the core shows that our content needs to be:<\/p>\n

    \n
  1. Accessible<\/li>\n
  2. Credible<\/li>\n
  3. Desirable<\/li>\n
  4. Findable<\/li>\n
  5. Usable<\/li>\n
  6. Useful<\/li>\n<\/ol>\n

    In order to be an effective part of our user\u2019s ultimate experience, our content must possess all of these important attributes.<\/p>\n

    CONTEXT: Not to be confused with content<\/strong><\/p>\n

    User experience is meant to be designed specifically for the user, not the designer or even the author of content. For example, material need not contain narcissistic statements such as, \u201cthe greatest thing I have ever seen,\u201d or \u201cin my opinion,\u201d where \u201cI\u201d and \u201cme\u201d are the culprits. Usability is measured not only by search engines, but also by the reachability and accessibility of the audience according to their interests, relevance and desirability.<\/p>\n

    FINDABILITY: Being seen and found online<\/strong><\/p>\n

    When users are seeking information, they are often browsing, searching through the use queries or accessing their social network, both online and off. SEO and UX designers understand the importance of properly labelling, formatting, organizing and connecting website content so that both human and machine users will easily access and understand the information found on these web pages. These techniques will ensure that both users and search engines will connect better with our information in a vast web of small applications and big data.<\/p>\n

    \"time<\/a>
    Photo by Chris Preen<\/a><\/figcaption><\/figure>\n

    TIME: Perceived is just as important as real<\/strong><\/p>\n

    Many of us have heard that if a web page doesn\u2019t load in the blink of an eye<\/a>, for today\u2019s impatient internet users, that\u2019s too long. But perceived time is just as relevant for humans as real time. Think of it this way, if a user is on a website and they have difficulty navigating, can\u2019t locate items or information they are seeking, they will believe that it is operating slower when in fact it is not, but they have the perception that it isn\u2019t responding quickly enough because they are waiting or become frustrated.<\/p>\n

    A better user overall user experience will not only please the web user, but in the long run, it will assist search engines in giving our sites better rankings and bring us an even bigger audience.<\/p>\n

    \n

     <\/p>\n

    Nick Rojas<\/b> is a business consultant and writer who lives<\/span> in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has\u00a0contributed<\/span> articles to Visual.ly, Entrepreneur, and TechCrunch<\/span>. You can follow him on Twitter @NickARojas<\/span><\/a>, or you can reach him at NickAndrewRojas@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Back in 2014, seems so long ago now, Google made many important changes to their myriad of algorithms, some of which place more importance on social media when it comes to ranking on their mighty search engine. In June they completely removed the popular Authorship platform, others thwart underhanded SEO practices, and still more address 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