For many web folks in higher ed, the holiday video and Presidential email that goes with it can be the bane of our existences. I’ve seen many holiday videos from institutions in my nearly 15 years in higher ed. Some have been awesome, and some have been really bad.<\/p>\n
My first few years at John Carroll, we went all out as the University hadn’t done much more than the scrolling photo slideshow with music type of video\/card. My first year, we went high concept. You can see it here<\/a>. It looks great and I’m very proud of it.<\/p>\n This video we shot in 2012 is also a favorite, as we involved the general campus community, inviting them to our student center to take part and share what they were thankful for. We got a great mix of people and messages. You can see it here<\/a>.<\/p>\n This year, we went in a different direction for our holiday video. We didn’t have the time to put together a big shoot on campus, so our marketing team along with our friends in our enrollment division cooked up an idea to deliver acceptance letters to students in the Cleveland area and capture those reactions on video.<\/p>\n Our teams put in an amazing amount of work in about 2 weeks to find the students, work out the logistics with their parents, prep the teams, get balloons, secure our mascot costume and much more. On Dec. 11, we set out about 5 p.m. from campus to surprise some folks.<\/p>\n Here’s the video:<\/p>\n