{"id":3882,"date":"2014-08-04T10:00:17","date_gmt":"2014-08-04T14:00:17","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=3882"},"modified":"2014-08-03T11:54:55","modified_gmt":"2014-08-03T15:54:55","slug":"lebron-social-media-effect","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2014\/08\/04\/lebron-social-media-effect\/","title":{"rendered":"The LeBron Social Media Effect"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-3891\" src=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2014\/08\/lbjcleve-150x150.jpg\" alt=\"lbjcleve\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2014\/08\/lbjcleve-150x150.jpg 150w, https:\/\/www.highedwebtech.com\/wp-content\/uploads\/2014\/08\/lbjcleve.jpg 298w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>When I arrived at John Carroll in 2010, one of the first major things to happen was LeBron James announcing he was leaving Cleveland, where we&#8217;re located, for sunny South Beach. The city was upset. The long nightmare of no championships carried on.<\/p>\n<p>Other than a baseball play-in game, Cleveland didn&#8217;t sniff anywhere near a championship. Then something interesting happened.<\/p>\n<p>Cleveland started getting relevant again. The Browns drafted Texas A&amp;M QB Johnny Manzell, and more importantly, LeBron James announced he was coming back to Cleveland. That day, the city was alive with electricity.<\/p>\n<p>We decided to have some fun with it on our University social media accounts that afternoon as well as promote some of our expert faculty members who were being interviewed by local media about LeBron&#8217;s return to Cleveland.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/instagram.com\/p\/qUgjRWMamy\/embed\/\" width=\"612\" height=\"710\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Someone&#8217;s ready to be the 6th man. Welcome home, LeBron. Luke 15:32 <a href=\"https:\/\/twitter.com\/hashtag\/WelcomeHomeLeBron?src=hash\" target=\"_blank\" rel=\"nofollow\">#WelcomeHomeLeBron<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/jcwithyou?src=hash\" target=\"_blank\" rel=\"nofollow\">#jcwithyou<\/a> <a href=\"http:\/\/t.co\/lOZGZEvXxd\" target=\"_blank\" rel=\"nofollow\">pic.twitter.com\/lOZGZEvXxd<\/a><\/p>\n<p>\u2014 John Carroll U (@JohnCarrollU) <a href=\"https:\/\/twitter.com\/JohnCarrollU\/statuses\/487660346082361344\" target=\"_blank\" rel=\"nofollow\">July 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>\/\/ <![CDATA[\n(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = \"\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));\n\/\/ ]]&gt;<\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/JCU1886\/posts\/10152540996843680\" data-width=\"466\">\n<div class=\"fb-xfbml-parse-ignore\"><a href=\"https:\/\/www.facebook.com\/JCU1886\/posts\/10152540996843680\" target=\"_blank\" rel=\"nofollow\">Post<\/a> by <a href=\"https:\/\/www.facebook.com\/JCU1886\" target=\"_blank\" rel=\"nofollow\">John Carroll University<\/a>.<\/div>\n<\/div>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>LeRoy Brooks, professor of economics, predicts <a href=\"https:\/\/twitter.com\/KingJames\" target=\"_blank\" rel=\"nofollow\">@KingJames<\/a> could add $500 million to the CLE economy in <a href=\"https:\/\/twitter.com\/TIME\" target=\"_blank\" rel=\"nofollow\">@TIME<\/a>: <a href=\"http:\/\/t.co\/FbqmuzXz2q\" target=\"_blank\" rel=\"nofollow\">http:\/\/t.co\/FbqmuzXz2q<\/a><\/p>\n<p>\u2014 John Carroll U (@JohnCarrollU) <a href=\"https:\/\/twitter.com\/JohnCarrollU\/statuses\/489064412230459392\" target=\"_blank\" rel=\"nofollow\">July 15, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>I&#8217;m fortunate that I have a team that is super nimble and could create these media items just an hour or so after the announcement &#8211; we were in line at Chipotle when the news broke. We ate first, then got to work.<\/p>\n<p>Much like the <a href=\"https:\/\/www.highedwebtech.com\/2013\/04\/01\/pope-francis\/\">effect of the announcement of Pope Francis had on our institution<\/a>, I hope the renaissance of Cleveland continues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We decided to have some fun with the return of LeBron James on our University social media accounts.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The LeBron Social Media Effect - HighEdWebTech<\/title>\n<meta name=\"description\" content=\"Cleveland is getting relevant again. 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