{"id":3744,"date":"2014-03-28T09:27:39","date_gmt":"2014-03-28T13:27:39","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=3744"},"modified":"2014-05-19T09:21:35","modified_gmt":"2014-05-19T13:21:35","slug":"response-ad","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2014\/03\/28\/response-ad\/","title":{"rendered":"Now, that&#8217;s how you do a response ad, n&#8217;est-ce pas?"},"content":{"rendered":"<p>We live in an interesting time where the place that I find myself watching ads, on purpose, is on YouTube. I saw this ad from Cadillac the other day, pushing their new hybrid ELR model.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/qGJSI48gkFc?rel=0\" height=\"309\" width=\"550\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>It&#8217;s an interesting spot. Well shot, but message-wise it&#8217;s is a complicated one, and at first watch, I wasn&#8217;t sure what I was supposed to take away from it. Is it &#8220;MURICA!&#8221; or should I feel guilty about working so hard in a quest for stuff. The big house, the Cadillac, the pool.<\/p>\n<p><a href=\"http:\/\/www.fastcocreate.com\/3026486\/cadillac-salutes-core-american-values-like-short-vacations-and-buying-stuff-in-new-campaign\" target=\"_blank\" rel=\"nofollow\">Fast Company<\/a> wrote this:<\/p>\n<blockquote><p>Of course, with lines about other countries taking the month of August off and that with hard work you can make your own luck (pro tip: don&#8217;t look for that line in\u00a0<a href=\"http:\/\/www.businessweek.com\/stories\/2009-06-01\/gm-files-for-bankruptcybusinessweek-business-news-stock-market-and-financial-advice\" target=\"_blank\" rel=\"nofollow\">GM&#8217;s 2009 bankruptcy filings<\/a>), to some this will sound like part of a cringe-worthy xenophobic anthem for the 1%. To others it&#8217;s a tribute to good ol&#8217; fashioned elbow grease.<\/p><\/blockquote>\n<p>It didn&#8217;t take Ford long to counter with an almost shot-for-shot remake of that ad for it&#8217;s own hybrid C-MAX, this time taking the message of working hard is good but for the right reasons. There are no actors in the spot, only\u00a0<a href=\"http:\/\/www.detroitdirt.org\/\" target=\"_blank\" rel=\"nofollow\">Detroit Dirt<\/a>\u00a0founder Pashon Murray.<br \/>\n<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/jAN61QK0aUI?rel=0\" height=\"309\" width=\"550\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Again from <a href=\"http:\/\/www.fastcocreate.com\/3028357\/ford-slaps-cadillac-and-that-smug-spot-everyone-hates-with-this-clever-rejoinder\" target=\"_blank\" rel=\"nofollow\">Fast Company<\/a>:<\/p>\n<blockquote><p>Do you work hard to make the world a better place or to buy a bunch of stuff?<\/p>\n<p>If a lot of us are honest with ourselves, it&#8217;s a little from Column A, a little from Column B. But that doesn&#8217;t stop this new Ford commercial for the C-MAX model from giving a good old-fashioned, open-handed slap to the face of perennial competitor General Motors.<\/p><\/blockquote>\n<p>Interesting. Your move, GM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in an interesting time where the place that I find myself watching ads, on purpose, is on YouTube.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[901,51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Now, that&#039;s how you do a response ad, n&#039;est-ce pas? 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