{"id":2868,"date":"2013-04-10T15:43:29","date_gmt":"2013-04-10T19:43:29","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=2868"},"modified":"2013-10-18T13:32:21","modified_gmt":"2013-10-18T17:32:21","slug":"wise-words-on-the-future-of-higher-ed","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2013\/04\/10\/wise-words-on-the-future-of-higher-ed\/","title":{"rendered":"What Can Higher Ed Learn from JC Penney&#8217;s Failure?"},"content":{"rendered":"<p>I was reading <a href=\"http:\/\/www.splatf.com\/\" target=\"_blank\" rel=\"nofollow\">Dan Frommer&#8217;s blog<\/a> today and read this thought he had on the (failed) turn-around at <a href=\"http:\/\/www.jcpenney.com\/dotcom\/index.jsp\" target=\"_blank\" rel=\"nofollow\">JC Penney<\/a>, led by a veteran of Apple&#8217;s retail program.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2872\" alt=\"JCP-New-logo-B\" src=\"https:\/\/dfwn148cvdexl.cloudfront.net\/wp-content\/uploads\/2013\/04\/JCP-New-logo-B.jpg\" width=\"200\" height=\"200\" \/>He said something about big box retail and big business that we in higher ed would be smart to heed. From the <a href=\"http:\/\/www.splatf.com\/2013\/04\/ron-johnson-jcpenney\/\" target=\"_blank\" rel=\"nofollow\">post<\/a>:<\/p>\n<blockquote><p>Instead of trying to rescue a dying American heritage brand \u2014 one that probably deserves what\u2019s coming to it \u2014 he could have spent the last year building his own. Instead of trying to fix Honeywell, he could have\u00a0<a href=\"http:\/\/www.splatf.com\/2011\/10\/applefication\/\" target=\"_blank\" rel=\"nofollow\">built Nest<\/a>. Instead of trying to make a gauche mall store cool again, he could have rented out a few empty Blockbusters and done something interesting.<\/p><\/blockquote>\n<p>This easily applies to higher ed as well.<\/p>\n<p>Are we spending too much energy to fix the legacy issues and challenges associated with higher education and missing out on the new opportunities?<\/p>\n<p>Sure, some of our higher ed institutions are involved with MOOCs and Coursera, but thousands and thousands of smaller institutions are not.<\/p>\n<p>What are they going to do? Are they going to try to fix the dying brand or build <a href=\"http:\/\/www.amazon.com\/gp\/product\/B009GDHYPQ\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B009GDHYPQ&amp;linkCode=as2&amp;tag=jcu-20\" target=\"_blank\" rel=\"nofollow\">Nest<\/a>?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" alt=\"\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=jcu-20&amp;l=as2&amp;o=1&amp;a=B009GDHYPQ\" width=\"1\" height=\"1\" border=\"0\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are we spending too much energy to fix the legacy issues and challenges associated with higher education and missing out on the new opportunities?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[851,850,852,970],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Can Higher Ed Learn from JC Penney&#039;s Failure? 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