{"id":2170,"date":"2012-09-06T08:00:51","date_gmt":"2012-09-06T13:00:51","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=2170"},"modified":"2013-10-18T13:48:20","modified_gmt":"2013-10-18T17:48:20","slug":"you-cant-fake-authenticity","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2012\/09\/06\/you-cant-fake-authenticity\/","title":{"rendered":"You can&#8217;t fake authenticity"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2174\" title=\"IMG_9992\" src=\"http:\/\/media.highedwebtech.com.s3.amazonaws.com\/wp-content\/uploads\/2012\/09\/IMG_9992-300x199.jpg\" alt=\"Lumia 920\" width=\"300\" height=\"199\" \/>We&#8217;ve been preaching the authenticity message when it comes to marketing our institutions for years. Are we always truly &#8220;authentic?&#8221; Maybe, maybe not.<\/p>\n<p>If you&#8217;re looking for a lesson on authenticity, don&#8217;t do what Nokia just got caught doing.<\/p>\n<p>In the hype machine lead-up to the announcement next week of the iPhone 5, Nokia announced its new Lumia line of phones. One of the Lumia&#8217;s new features are new cameras and software that does all sorts of fancy tricks like image stabilization. At first look, this video makes the feature look pretty amazing.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" frameborder=\"0\" src=\"http:\/\/www.youtube.com\/embed\/cimDfEIEiu0\"><\/iframe><\/p>\n<p>I&#8217;ll admit. For the first time in a long, long time, I found myself intrigued by a non-Apple smart phone.<\/p>\n<p>If I&#8217;ve learned anything in my years of using the web, it&#8217;s that you can&#8217;t fool people. The people at The Verge watched that video and thought, hey, that video looks too good to be true. And it was. Watch this:<\/p>\n<p><script src=\"http:\/\/player.ooyala.com\/player.js?video_pcode=ppbnY65tdYh_HxFfIkVstq2Iq_oQ&#038;width=560&#038;deepLinkEmbedCode=kweTR0NTr1JcqGbGL1P4lojBDYCzK4oI&#038;height=315&#038;embedCode=kweTR0NTr1JcqGbGL1P4lojBDYCzK4oI\"><\/script><\/p>\n<p><a href=\"http:\/\/www.theverge.com\/2012\/9\/5\/3294545\/nokias-pureview-ads-are-fraudulent\" target=\"_blank\" rel=\"nofollow\">The Verge said this<\/a>:<\/p>\n<blockquote><p>The opening segment (which, importantly, isn&#8217;t qualified by a &#8220;screen images simulated&#8221; notice), shows a young man and woman cheerily riding bikes along a scenic river. As he films her breezily laughing, the ad shows side-by-side video \u2014 obviously intended to represent the phone&#8217;s video capabilities. On the left, Nokia shows the non-stabilized version, which, predictably, looks terrible, and on the right the ad shows the perfectly smooth capture, purportedly enabled by Nokia&#8217;s optical image stabilization technology. The only problem is that the video is faked.<\/p><\/blockquote>\n<p>Oops.<\/p>\n<p>So what could Nokia has done different or better? While someone should have caught this slip-up, Nokia should have been more honest upfront, claiming it was a demonstration and the video was not shot on the real camera. When pressed by many tech blogs today, Nokia first put up a quick disclaimer on a blog post. Later in the day, they posted a <a href=\"http:\/\/conversations.nokia.com\/2012\/09\/06\/an-apology-is-due\/\" target=\"_blank\" rel=\"nofollow\">full-blown apology<\/a>:<\/p>\n<blockquote><p>In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.<\/p>\n<p>Of course, hindsight is 20\/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.<\/p><\/blockquote>\n<p>They also posted new video from an actual phone showing the software in action. Here it is.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" frameborder=\"0\" src=\"http:\/\/www.youtube.com\/embed\/6HSbhyaH0vw\"><\/iframe><\/p>\n<p>Yeah, not as exciting. Cool, but not something that would make me give up my iPhone any time soon.<\/p>\n<p>Just being authentic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve been preaching the authenticity message when it comes to marketing our institutions for years. Are we always truly &#8220;authentic?&#8221; Maybe, maybe not.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[9,51,52],"tags":[498,499,552,599],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You can&#039;t fake authenticity || HighEdWebTech<\/title>\n<meta name=\"description\" content=\"We&#039;ve been preaching the authenticity message when it comes to marketing our institutions for years. 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