{"id":1556,"date":"2010-09-24T15:54:00","date_gmt":"2010-09-24T19:54:00","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=1556"},"modified":"2010-09-24T15:54:00","modified_gmt":"2010-09-24T19:54:00","slug":"how-long-should-our-online-videos-be","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2010\/09\/24\/how-long-should-our-online-videos-be\/","title":{"rendered":"How long should our online videos be?"},"content":{"rendered":"<p>We&#8217;re doing some videos profiling several graduate departments on campus. They&#8217;re beautifully shot by my friends and former co-workers at <a href=\"http:\/\/route1a.com\" target=\"_blank\" rel=\"nofollow\">Route1a<\/a> and really give you a look into what each of these departments are about, the programs and the opportunities available in each of them. <\/p>\n<p>The departments and I have been very happy with them. I think people are going to respond to them. <\/p>\n<p>A professor here mentioned that they&#8217;ve heard that online videos should never be longer than 90 seconds. These graduate pieces are pushing 3 minutes. <\/p>\n<p>I agree that videos made for mass consumption by anyone, let alone colleges, should be as short as humanly possible. In our YouTube-era of <a href=\"http:\/\/www.youtube.com\/watch?v=phFgCLguSNI\" target=\"_blank\" rel=\"nofollow\">10 second attention spans<\/a>, I get that. But, I&#8217;ve watched 4,5, even 10 minute videos about a subject that I&#8217;m interested in &#8211; much like I think a student researching graduate programs would be. <\/p>\n<p>I think you&#8217;re less apt to bounce when the video you&#8217;re watching is:<\/p>\n<ul>\n<li>Well produced<\/li>\n<li>Has interesting content<\/li>\n<li>Covers a subject of interest to you<\/li>\n<\/ul>\n<p>I&#8217;m interested in what you think &#8211; what length do you aim for when producing videos for your institution? Does audience matter?<\/p>\n<p><script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/static.polldaddy.com\/p\/3817495.js\"><\/script><br \/>\n<noscript><br \/>\n\t<a href=\"http:\/\/polldaddy.com\/poll\/3817495\/\" target=\"_blank\" rel=\"nofollow\">How long are your online videos?<\/a><span style=\"font-size:9px;\"><a href=\"http:\/\/polldaddy.com\/features-surveys\/\" target=\"_blank\" rel=\"nofollow\">survey software<\/a><\/span><br \/>\n<\/noscript><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re doing some videos profiling several graduate departments on campus. They&#8217;re beautifully shot by my friends and former co-workers at Route1a and really give you a look into what each of these departments are about, the programs and the opportunities available in each of them. The departments and I have been very happy with them. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[75],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How long should our online videos be?  - HighEdWebTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.highedwebtech.com\/2010\/09\/24\/how-long-should-our-online-videos-be\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How long should our online videos be?  - HighEdWebTech\" \/>\n<meta property=\"og:description\" content=\"We&#8217;re doing some videos profiling several graduate departments on campus. 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