{"id":1523,"date":"2010-09-02T12:07:11","date_gmt":"2010-09-02T16:07:11","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=1523"},"modified":"2013-10-18T15:00:27","modified_gmt":"2013-10-18T19:00:27","slug":"you-do-google-your-institution-right","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2010\/09\/02\/you-do-google-your-institution-right\/","title":{"rendered":"You Do Google Your Institution, right?"},"content":{"rendered":"

We web folks are tasked with keeping track of our institution’s presence on many, many platforms across the web.<\/p>\n

News alerts, blog mentions, press mentions, Twitter, Facebook, YouTube, Flickr, Ping*<\/span>, Diaspora, and so on and so on.<\/p>\n

I was reminded today that there’s one place I often forget to check.<\/p>\n

Google.<\/p>\n

Yes, good ol’ Google. It’s the biggest referrer of traffic to our site. It knows and see all.<\/p>\n

Funny story…<\/p>\n

We’ve started a carpool at work. On our way in today, someone saw an alumni sticker on the car next to us for Alabama A&M<\/a>. I hadn’t heard of the school, and wasn’t sure what the A&M stands for.<\/p>\n

So, being stuck in traffic, I quickly Googled them on my iPhone.<\/p>\n

Here’s what I saw:<\/p>\n

\"AlabamaA&M\"<\/p>\n

That’s not good. I doubt that, in addition to a degree, you can get Xanax without a prescription there.<\/p>\n

Something strange is happening, because their page does have valid META tags.<\/p>\n

<meta name="description" content="Welcome to Alabama A&amp;M University, located near Huntsville, Alabama."> <\/pre>\n
I think it’s time for their IT and web staff to dig around and see what’s going on, then resubmit the site to Google.<\/p>\n
The moral of the story here is make sure that in your daily Googling, you make sure to check out your institution’s page.<\/p>\n
By the way, the A&M stands for agriculture and mechanical.<\/p>\n
*<\/span> – not yet, but still \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"
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