{"id":1001,"date":"2010-02-08T10:38:42","date_gmt":"2010-02-08T15:38:42","guid":{"rendered":"https:\/\/www.highedwebtech.com\/?p=1001"},"modified":"2010-02-08T10:38:42","modified_gmt":"2010-02-08T15:38:42","slug":"google-runs-a-super-bowl-ad-will-higher-ed","status":"publish","type":"post","link":"https:\/\/www.highedwebtech.com\/2010\/02\/08\/google-runs-a-super-bowl-ad-will-higher-ed\/","title":{"rendered":"Google Runs a Super Bowl Ad. Will Higher Ed?"},"content":{"rendered":"<p>Has the dot-com advertising boom come full circle?<\/p>\n<p>While not completely shocking, I was a bit surprised that Google was one of the advertisers in yesterday&#8217;s Super Bowl. It&#8217;s not that they don&#8217;t have the money, heck, to them, the $2.9 million or so that an ad spot costs is a drop in the bucket, but more it&#8217;s what they&#8217;re selling: search. Not apps or Gmail or YouTube or AdWords or anything. Search. Their &#8220;core&#8221; product.<\/p>\n<p>We all search the web, dozens of times daily. And for many, Google has become a verb. The ability to search Google&#8217;s catalog is becoming ubiquitous, even my mothers uses Google 411 to search things out when she&#8217;s out and about.<\/p>\n<p>In case you missed it, here&#8217;s the ad.<\/p>\n<p><object width=\"560\" height=\"340\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/nnsSUqgkDwU&#038;hl=en_US&#038;fs=1&#038;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/nnsSUqgkDwU&#038;hl=en_US&#038;fs=1&#038;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"560\" height=\"340\"><\/embed><\/object><\/p>\n<p>Personally, I really like it. Why? Because it&#8217;s simple, yet shows you how many different types of things you can find thanks to Google&#8217;s catalog. Jobs, shops, maps, you name it. Lots of little clever tricks too &#8211; like how they misspelled the &#8220;Louve&#8221; and it corrected the spelling.<\/p>\n<p>This spot, unlike many other spots, didn&#8217;t try to be crass or crude, or go for a cheap laugh. It tells a cute story, simply and easily. It couldn&#8217;t have cost much to produce, and will live on and be featured on its own platforms like YouTube. I and people like me who spend hours a day using Google&#8217;s products most likely aren&#8217;t the target audience for this spot, but rather the more casual user who perhaps didn&#8217;t know you could get the kind of results you can from Google.<\/p>\n<p>Locally, I saw one commercial spot for the University of Akron, who ran a nicely produced piece here in the Cleveland area. You can learn more about the spot from the University&#8217;s site <a href=\"http:\/\/www.uakron.edu\/im\/online-newsroom\/promo_detail.dot?promoId=910840&#038;pageTitle=Sneak%20peek%20at%20Super%20Bowl%20ad&#038;crumbTitle=Sneak%20peek%20at%20Super%20Bowl%20ad\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/p>\n<p>Note to my colleagues at Akron &#8211; get that video in YouTube. I just searched for your school&#8217;s name there to try to embed the video and one of the top results is students there reacting to the infamous &#8220;2Girls1Cup&#8221; video.<\/p>\n<p>Trust me. Do <strong>not <\/strong>Google that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google runs a Super Bowl ad. But why?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[37,51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Runs a Super Bowl Ad. 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