In days past, the best way to reach a large audience of people was to use a press release. You could spend hours to craft a message, create quotes, and prepare it for delivery. You’d then send, or even fax, the release to media outlets in the hope they’d pick it up and spread the news for you. Now, it’s different.
Communicating weather closures through social media needs to be part of your emergency communications mix.
This week’s social media backlash is brought to you by Adecco, a large HR company. It seems they started a new marketing campaign using the web and social media channels called “Around the World in 80 Jobs.” They even go so far as to trademark it, using the silly ™ sign everytime they mention the …