I’m at Smith College this weekend presenting a session on the cloud and Amazon Web Services at NITLE’s Information Services Camp. Even though I came in Wednesday and am leaving today, I’ve had the chance to meet and share with so many great technology folks from colleges around the country. I even got to spend some time chatting with Jedi master Bryan Alexander.
The accommodations for this conference are not in a swanky resort or hotel – we’re staying in one of the dorms here at Smith College. It’s a beautiful campus, but this dormitory is so…dormy. I haven’t stayed in a dorm since I finished school in 1998.
It got me thinking – have you experienced your school like a prospective student will? You may have eaten at the dining halls, but have you ever spent the night in one of your dorms? Have you taken a shower in one of the shared bathrooms? Have you trudged early in the morning from the dorm to breakfast?
I think having a sleepover in a dorm would be beneficial for not only admissions folks, but public relations folks too. We market the college experience, but how many of us have really lived it – and lived it recently? IT folks – I think something like this would also be beneficial for you too. Bring a laptop and get connected. Try the wireless or in my case, fight with Cisco Clean Access for awhile like I did when I arrived.
I love the term “eating your own dog food.” Wikipedia has a great description of the term, saying: “To say that a company “eats its own dog food” means that it uses the products that it makes.”
3 thoughts on “Have you eaten your own dog food?”
I — like many of my coworkers here — take classes at our university.
It really opens your eyes to the quality — or sometimes lack thereof — of instruction, student services, etc.
I like to think, as a marketer, it helps to keep me grounded when we’re working on promotional things for students — so that we actually portray things they way they are versus some detached ideal.
Great post! How else can you really “know” the experience…what’s great about it and what needs work?
Good post, Mike. I agree! In fact, I think it would be fantastic to have the CFO and the president stay in the dorms for a night or two. It would be sort of like what admissions offices have in the summer: the money walk. It’s the admissions tour of the campus with the president, CFO and other administrators/VIPs on campus. The walk is in preparation for the new recruitment season on campus to make sure they know what needs to be improved on campus.
Comments are closed.